Power Retail

Power Retail is Australia's news and information resource for the online and multichannel retail community, catering for all levels of business from loungeroom start-ups to established multichannel powerhouses. We aim to inspire and provide value to online retailers, and we exist to help bridge the knowledge gap between what is being done and what can be done in the online retail space in Australia.

Power’s Articles

IKEA Australia Launches First VR Store ikea virtual reality store

IKEA Australia Launches First VR Store

IKEA Australia has today launched the IKEA Virtual Reality store. The virtual store is a first for a large format retailer in Australia, providing a unique digital experience that allows customers to ‘walk’ the iconic IKEA store and browse products.

dotmailer Partners With Shopify

Email and cross-channel marketing automation platform, dotmailer, has announced this week that they are joining the Shopify Plus Technology Partner Program.

Did You Know Emojis May Increase Email Read Rate? emojis email marketing online retail e-commerce

Did You Know Emojis May Increase Email Read Rate?

A new research report from Return Path has revealed that emojis may be a useful addition in email marketing. The report found that subject lines containing emojis often saw higher read rates than their text-only counterparts.

new zealand e-commerce increase rise

New Zealand Online Shopping on the Up

Almost one in ten Kiwis are regularly embracing the convenience of shopping online, according to new research from Mastercard, with travel, books and music purchased most online.

Tony Bianco and Pitney Bowes Partner for Global Expansion

Fashion Influencers Catapult Tony Bianco Globally

Tony Bianco has grown from an Australian shoe retailer to now being seen around the world, photographed on some of Australia’s and the world’s best-dressed personalities. The company has now decided to sell its merchandise globally.