At the recent Optimise and Thrive breakfasts in Melbourne and Sydney, guest speaker Jeff Clark, Managing Director of Engage Digital, discussed how effective email can be as a retail marketing channel – if you apply the appropriate strategy. Jeff shares his essential insights into how to maximise your email marketing ROI.
With 96% of Gen Y now subscribed to at least one online social networking site, it is clear that social media is becoming a powerful tool for online retailers. But this trend is growing in a new direction. The powerful youth demographic are driving a new trend towards “social shopping”. With recent changes to the way […]
If you’re reading this, chances are, you’re already a believer when it comes to multichannel retail (exciting times aren’t they?). If, like me, you also spend a lot of time talking to executives who may not quite share that excitement or passion and you’re trying to figure out why and what to do about it, my upcoming series of articles is for you.
Order fulfilment and logistics may garner less attention than glamorous big brothers marketing and site design when it comes to eCommerce setup, but they are, nonetheless, integral to any retail business. Industry experts know that a one-size-fits-all approach does not work when it comes to logistics and supply chain management. There are solutions for all […]
The proliferation of social media tools, huge developments in mobile internet technology and the prevalence of smartphones mean consumers are spending more time online than ever before. The internet plays a vital role in aiding individuals to relate to people and brands whose opinions and interests are closely aligned with their own. With new social […]
Is your on-site search engine performing at its peak? Special guest Shaun Ryan, CEO of SLI-Systems, offers up five top tips for revamping your on-site search tools to drive conversions and increase customer value.
No matter how effective your search, email, or social media strategies may be, if your site is not optimised to drive conversion, your marketing dollars are being wasted. To compound matters, almost all retailers are also throwing dollars at developing iPhone apps and other expensive projects that deliver very little by way of ROI, when […]
Just when you thought you were getting the hang of using Facebook for your business… Those crazy kids at Apple have changed the game again, launching their iPad last month in the US and bringing with it a whole new generation of ways to make the online shopping experience easier for your customer. You can harness […]
With high speed broadband becoming ubiquitous, video content is a key channel for communicating with customers via the internet. Read on for some examples of best practice and a look at what many claim will be the next big thing in online retail – augmented reality.
If you’ve ever experienced frustration at the hands of a website not providing an easy line of communication or even visible contact details, then consider the fact that visitors or consumers using your site may be feeling the same pain. Here are some tips for improving your customer experience.