Fashion Influencers Catapult Tony Bianco Globally

Known for its coveted footwear, handbags, and accessories, Australian fashion retailer Tony Bianco, can now sell to shoppers around the world, in a variety of local languages, with payment in local currencies thanks to its new partnership with Pitney Bowes.

While Tony Bianco’s designs have been highly sought after in Australia for over forty years, the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists of fashion influencers.

Influential fashion bloggers and fashionistas around the world are tagging their social posts and snaps with #TONYBIANCO and women in dozens of countries can now have their shoes delivered right to their door.

Tony Bianco Global partnership pitney bowes

As part of its international online expansion strategy, Tony Bianco is using Complete Cross-Border from Pitney Bowes, to reach online shoppers in 13 local languages and allow them to pay in local currency with fully-landed costs. Global shoppers get the shoes that help them stand out through a seamless, localised online shopping experience.

Pitney Bowes gives retailers like Tony Bianco the technology to reach millions of shoppers around the world in different languages, and pay in more than 70 currencies through 15 payment options.

“Our shoes first landed outside of Australia on the feet of some of the most recognised celebrities in the world. Through our partnership with Pitney Bowes, a woman who sees our shoes online or in her favourite fashion magazine, can now easily get them,” says Tony Bianco’s director, Adam Bianco.

“Global expansion is complex and keeping the high-level of customer service we are known for is a challenge. Pitney Bowes makes international transactions seamless while taking on much of the risk through guaranteed currency conversions, fraud protection and hassle-free delivery.”

“We are excited to partner with iconic Australian retailers like Tony Bianco and help get their coveted products into the hands of the most savvy shoppers around the world,” said Jeremy Crooks, managing director of Pitney Bowes Global E-commerce.

In the latest Pitney Bowes Global Online Survey, shoppers across the world indicated that they chose online retailers who offered personalised customer experience, brand loyalty and better quality products. These are the hallmarks of Tony Bianco’s relationship with its customers around the world.

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