47: Mobile Advertising

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This Special Report explores the range of options available in the booming mobile advertising market, including ad formats, platforms and attribution models. 

The staggering pace of change in smartphone technology makes it a challenge to keep up with the developments in mobile, let alone mobile advertising. This Special Report provides an overview of the options currently available, including ad formats, platforms and attribution models. Understanding the mechanics and best practice principles of mobile advertising will help you derive maximum ROI from your investment in a mobile advertising strategy.

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