49: Site Performance


Website performance optimisation is the primary factor dictating success for modern online businesses. But how can you provide your ever demanding, digitally savvy customers with a seamless online experience?

Poor web performance affects every business 
metric site owners care about, from shopping 
cart abandonment to brand perception. As
 online consumption continues to increase, it’s 
imperative that retailers monitor their web
performance to deliver the best possible user
 customers. But many Australian companies are just not prioritising web performance monitoring, and as a consequence are losing customers, and revenue, to competitors who are.

This Special Report aims to look at the importance of website performance monitoring, the causes of poor site functionality and how retailers can take proactive action to drive higher conversions, higher page durations and bigger basket values.

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